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QR Codes and Asking For Reviews: A Subtle but Important Heads Up

QR Codes and Asking For Reviews: A Subtle but Important Heads Up

by Ray Cassidy | Jul 13, 2026 | local seo, Local SEO tactic

Google is finally tightening up how it detects fake or manipulated reviews, which is good news for honest businesses. However, that has created a complication for businesses which have followed Google’s own advice about how to solicit reviews via a QR code link....
Google Business Profile Now Connects to Google Analytics: Here’s Why It Matters to Your Business

Google Business Profile Now Connects to Google Analytics: Here’s Why It Matters to Your Business

by Ray Cassidy | Jul 8, 2026 | Search Engine Optimisation Services

If you run a local business, some of your most valuable marketing data has been locked in a separate silo for years. That changed in June 2026, and it’s well worth five minutes of your time to understand why. What’s Actually Changed in GA4? Google creates most of the...
Do We Really Need to Get Our Website Ready for AI Now?

Do We Really Need to Get Our Website Ready for AI Now?

by Ray Cassidy | May 27, 2026 | Search Engine Optimisation Services

TL;DR Short answer: most small local businesses in our region do not need a full “agent‑ready” rebuild right now – but a few relatively straightforward technical improvements and better basic signals will put you in a good position as AI search rolls out. This post...
Google Business Profile Playbooks Help Your Business Show Up in Local Search

Google Business Profile Playbooks Help Your Business Show Up in Local Search

by Ray Cassidy | Apr 3, 2026 | Google Business Profile, local seo

Google has published a series of free, downloadable guides called Google Business Profile Playbooks, designed specifically to help businesses get more from their Google Business Profile (GBP). They sent them out via email to business owners in mid-March, and local SEO...

Should You Update Your Business Descriptions on your GBP and Local Citations in 2026?

by Ray Cassidy | Feb 23, 2026 | Blog, Google Business Profile, local citations, local seo, Local SEO tactic

A recent tip from Darren Shaw of Whitespark suggested something simple but interesting: Update your business descriptions across your local citations. Most businesses wrote those descriptions years ago. Most haven’t touched them since. And many of them are vague,...
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Recent Posts

  • QR Codes and Asking For Reviews: A Subtle but Important Heads Up
  • Google Business Profile Now Connects to Google Analytics: Here’s Why It Matters to Your Business
  • Do We Really Need to Get Our Website Ready for AI Now?
  • Google Business Profile Playbooks Help Your Business Show Up in Local Search
  • Should You Update Your Business Descriptions on your GBP and Local Citations in 2026?

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