Content Marketing Services in Cumbria and the North

At ClimbHigh SEO, we offer a range of content marketing services that help you get useful, engaging words and visuals in front of your potential clients and customers to attract them to your brand! Why?
Well, in a simple wordphrase… it works!
In statistics curated by Hubspot in 2019,
51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019) (Source: https://www.hubspot.com/marketing-statistics)
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) (Source: https://www.hubspot.com/marketing-statistics)
There is much more evidence gathered here in Hubspot’s Marketing stats report: https://www.hubspot.com/marketing-statistics.

What is content?

Content is everything you produce on and offline which can be used as an opportunity to capture your audience. The idea of content covers everything you produce online; whether that’s the page content of your website, the 140 characters of a fully-loaded tweet or the dreary self-conscious live streaming video of your wilting 5 leaf salad when you did that 1st gruesome experiment with “Faceache” Live!

That Means Content Marketing Is ..?

It’s the process of getting the attention of, educating, entertaining or inspiring new and existing customers with great written articles and informative multimedia content which builds up brand awareness, trust, footfall and towards the bottom of the funnel… bigger sales. The CMI says “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action”. And these guys know!

As with any investment in marketing, it is vital to have a clear set of objectives for the content to achieve. This could be a top of funnel objective such as positioning your brand as the leading solution to the customer’s “itch” in your niche. You may be targeting prospects further down your sales funnel at the point they are ready to act and the content needs to provide the final nudge that makes the buying decision go your way.

Benefits of Content Marketing

Here are 8 of the major benefits of a well-planned content strategy – there are several more too:

Increases brand awareness & visibility
Relationship building with key audience
Improves brand recognition
Develops trust, with customers & prospects
Build digital authority and credibility
Positions your expertise in your niche
Generates website traffic & improved lead generation
Provides value with no strings attached
Content Marketing Examples

If your market research is thorough and you know your audience’s search patterns and social media foibles, it is possible to create highly targeted and measurable marketing campaigns. These may be how to do “X”, a research based whitepaper, video versions of your content, games, consumer interest pieces, your email autoresponder series, ebooks, guides, podcasts and of course those good old blog posts! Your different customer personas will each probably inspire campaigns with specific objectives and so your content marketing strategy needs to be carefully matched to each part of your target audience.

Content Marketing Strategy

Digital content marketing needs to be strategic! Our service will assist you in crafting a well set up content marketing campaign. Where appropriate we will also target niche publications, related websites, popular blogs and a network of news outlets where your customers’ eyeballs are likely to be found. Content on these higher authority media entities will also generate the double benefit of valuable backlinks and click-through visitors to your landing pages. The strategy for each marketing campaign will be different. We help you to focus on the most effective mix for your business objectives!

Developing Your Content Marketing Plan

Together we will develop a plan that makes sure content is authored, given promotion and distributed to the most effective media channels for your business. Because effective content marketing will draw attention to your brand, the PR value can be immense. So part of most plans will involve engaging journalists, magazine editors, public relations pros, bloggers and social media specialists. The plan will leverage these people’s expert knowledge and existing audiences so that your content marketing delivers tangible results but most importantly, increased revenue.

Why Content Marketing?

Because in most markets it’s important to give your brand authority. Its benefits have proven to be consistently beneficial when employed consistently. That’s why this branch of digital marketing has been attracting an increasing share of valuable marketing budgets. The process encourages engagement with future and existing clients through the availability of information needed during the research phase of the sales journey and the encouragement and call to action that triggers the purchase of your service or product.

Though we are a small SEO and digital marketing agency in Carlisle, we offer marketing consultancy for content marketing strategy, assistance with creative content production services. These content marketing services in tandem with our search engine optimisation, analysis and reporting will maximise your business’ ROI on digital marketing investments.