Content Marketing Services in Cumbria and the North
At ClimbHigh SEO, we offer a range of content marketing services that help you get useful, engaging words and visuals in front of your potential clients and customers to attract them to your brand! Why?
Well, in a simple wordphrase… it works!
In statistics curated by Hubspot in 2019,
51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019) (Source: https://www.hubspot.com/marketing-statistics)
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) (Source: https://www.hubspot.com/marketing-statistics)
There is much more evidence gathered here in Hubspot’s Marketing stats report: https://www.hubspot.com/marketing-statistics.
What is content?
Content is everything you produce on and offline which can be used as an opportunity to capture your audience. The idea of content covers everything you produce online; whether that’s the page content of your website, the 140 characters of a fully-loaded tweet or the dreary self-conscious live streaming video of your wilting 5 leaf salad when you did that 1st gruesome experiment with “Faceache” Live!
That Means Content Marketing Is ..?
As with any investment in marketing, it is vital to have a clear set of objectives for the content to achieve. This could be a top of funnel objective such as positioning your brand as the leading solution to the customer’s “itch” in your niche. You may be targeting prospects further down your sales funnel at the point they are ready to act and the content needs to provide the final nudge that makes the buying decision go your way.
Benefits of Content Marketing
Here are 8 of the major benefits of a well-planned content strategy – there are several more too:
- Increases brand awareness & visibility
- Relationship building with key audience
- Improves brand recognition
- Develops trust, with customers & prospects
- Build digital authority and credibility
- Positions your expertise in your niche
- Generates website traffic & improved lead generation
- Provides value with no strings attached
- Content Marketing Examples
If your market research is thorough and you know your audience’s search patterns and social media foibles, it is possible to create highly targeted and measurable marketing campaigns. These may be how to do “X”, a research based whitepaper, video versions of your content, games, consumer interest pieces, your email autoresponder series, ebooks, guides, podcasts and of course those good old blog posts! Your different customer personas will each probably inspire campaigns with specific objectives and so your content marketing strategy needs to be carefully matched to each part of your target audience.
Content Marketing Strategy
Developing Your Content Marketing Plan
Why Content Marketing?
Because in most markets it’s important to give your brand authority. Its benefits have proven to be consistently beneficial when employed consistently. That’s why this branch of digital marketing has been attracting an increasing share of valuable marketing budgets. The process encourages engagement with future and existing clients through the availability of information needed during the research phase of the sales journey and the encouragement and call to action that triggers the purchase of your service or product.
Though we are a small SEO and digital marketing agency in Carlisle, we offer marketing consultancy for content marketing strategy, assistance with creative content production services. These content marketing services in tandem with our search engine optimisation, analysis and reporting will maximise your business’ ROI on digital marketing investments.