Hyper Local Marketing For Cumbria Businesses Who Want To Grow
Hyper local content that raises your profile and gets you seen across a wider area
You have gained visibility across Carlisle or Newcastle, with people coming to your door from the local area. You want to spread the word about the great service you provide and how you can help people in places a little further from your premises. You’d really like to be noticed by accountants in Cockermouth, or along the Energy Coast!.
Are You The Business That Shows Up Here?
61% of marketers assert growing SEO/organic presence online is a must-have priority. (Source: Reboot Online)
The Hyper Local Ads service could be just what you want to help you grow your organic presence. Content that builds your visibility out from your base. You can strengthen your visibility in your home location. Then build on that base and grow your visibility outwards, targeting the major commercial areas on the edge of town. Then you can grow your footprint outwards.
Amplify Your Brand With A Hyperlocal Marketing Campaign
Location based search is more important than ever in the wake of the pandemic and volatile economic turbulence. As a primarily local business your digital marketing may have focussed on your physical location and local area. But now you want to grow and bring in target customers from further afield. You might also have been top of the searches before, but you’ve slipped back because a competitor is working on their local search marketing strategy with more focus than you.
In both circumstances a campaign of hyperlocal content marketing will raise your search engine performance to the next level. Like this diesel specialist who was invisible to a large truck firm just 300 metres away – until a mechanic discovered them by accident one lunchtime when he took a stroll for some fresh air!
That situation was rescued with a Local SEO Foundation treatment and then to help the company expand their visibility to compete with rivals from the Preston and Leeds areas a series of Hyperlocal Ads was run. After the success of that campaign in the North West, we have recently launched a second campaign targeting towns in Scotland, working northwards from Carlisle.
Put Your Business in Front of Buyers Further Away From Your Local Patch
Creating content about your business for a Hyper Local Campaign can be about much more than simply attracting extra local foot traffic. While social media can be great for building an audience, that audience can be very fickle about buying or engaging with your offer. Being found in search results when people are looking for solutions, is still the most effective long term marketing strategy.
Hyper Local campaigns publish content about you on high authority news channels, some blogs, podcast channels, slide sharing sites, infographic sites and even short videos on YouTube and Vimeo. These sites can rank very strongly in local searches, often taking multiple placements.
We have even managed to get a paralegal service from Cumbria to show up for some quite competitive searches in the wealthier London boroughs.
Contact ClimbHigh SEO to find out how we can help you win the visibility competition in your area and beyond! Call today on 01228 318068 or use the form below.
Ready to boost Your Online Presence?
And if you’re not quite ready to commit to a chat (and we are friendly!) or take the plunge, then take the test and see what your local score is like right now! It’s our intelligent tool for taking a snapshot of your local SEO effectiveness. All it costs is: your business name, your postcode and a working email address so we can get the results to you privately!