The Local Digital Marketing Company For Cumbria Businesses
Attracting new customers to a retail business or new clients for your services is the lifeblood of your business. Digital marketing for local business owners in Carlisle or the rest of the county is a critical part of your overall marketing strategy.
It is staggering just how many business owners have still not grasped the nettle of competing with their rivals online. With mobiles in hand – searching for solutions to the need of the moment has never been easier for your customers. It is vital to be sure you are the business that is found!
Call ClimbHigh SEO today
to boost your local digital profile…
because you know #ITSGOODTOBEONTOP!
The Local Digital Marketing Agency to Help You Climb Higher!
ClimbHigh SEO is a local digital marketing agency mainly serving businesses in Carlisle and Cumbria. We also work with companies from The Midlands and the North East. Does your business feel like it needs a bit of a boost in Cumbria or the Borders region of Scotland?
The clients who have worked with us come from a variety of different niches; from holiday letting businesses who need customers to sign up directly through their website to ecommerce operations and very niche diesel engineering specialists. Most of our clients are service providers on the lookout for professional clients in the region. We can help wherever local customers are required.
Local SEO Audits
Google Analytics 4
Since July 2023 the old Universal Analytics you were used to has been gradually stopping working. It’s time to update to Google Analytics 4.
Local Digital Marketing Services For Carlisle and Cumbria
ClimbHigh SEO helps business owners across the region to develop a search led, local digital marketing strategy that gets them seen by local buyers. And… what does a local digital marketing strategy for local businesses look like? It may well feature most of these component parts.
Local Keyword Discovery
There are patterns in the way people search online. The phrases your potential customers use to track down the services or products that you offer are logged by search engines. They fill enormous databases with useful information.
We have software tools and licenses that allow us to dig in and discover how your ideal clients search! We can help you determine what their search behaviour requires you to focus on.
Large and small business owners often tell us what their customers “should” be searching for. We turn that viewpoint round to help businesses tune in to what the customers actually “are” searching for. SEO is about tuning your website to the needs and wants of your target audience. Potential customers need to understand that your product or service is the answer to their immediate want.
Local Visibility Audits
Knowing the keywords, phrases and quirky short cuts your ideal clients use to find the answer they need is a first step. We then audit your website against those keywords. This is a thorough audit across the spectrum of search phrases.
This will give a fairly accurate view of how visible your brand and products are to local buyers. Additionally, the audit gives you a clear perspective of how your brand stacks up against your main competitors. It identifies where you have strengths and where your presence is weak.
Website Planning To Put You on Top In Your Patch
The audit data and keyword research are used when we commission our web designers to create a new website for your business. we use that data to plan a structure that will have the best chance of outdoing your competitors.
If your marketplace is competitive such as in the Lake District’s accommodation market, then further promotion will be necessary. Local visibility is an easier proposition where there is less competition for local services such as a bespoke carpentry service. Sometimes, it’s possible that good quality, well optimised content; along with a fully optimised Google My Business listing will be sufficient.
Copywriting For Customer Conversion
This marketeer has been converted to the benefits of professional copywriting for clients. It requires a separate set of professional writing skills, that are worth their weight in gold.
We strongly recommend using the services of a copywriter to produce your website content. We provide SEO focussed guidance on what to write and what level of copy is needed to outperform your competition. This can be provided to your writer or yourself.
We consistently see professionally written copy outperforming client written copy. This is a real skill. A good copywriter can blend the SEO requirements for being found with the imperative to convert visitors to paying customers.
The Big 2 Business Listings and the Big 2 Data Feeders
For businesses that need customers from one or more specific localities, getting the Big 3 business listings optimised is crucial. Google My Business and Bing Local listings are the first step to being included in local results on the most important search engines.
Additionally, there are 2 major data aggregators (a misnomer really as they do the opposite of aggregating… they distribute to other directories)., Foursquare (which has absorbed Factual) and Central Index actually distribute “trusted” data to a multitude of listing services that are relevant to the UK.
Putting consistent information out to these services can do wonders for your local prominence. This is especially effective when you are local business on the edge of town. Competing with established competitors, who are closer to the hub of the area’s activity for your niche is always going to be harder.
Local Business Listings and Citations
In addition to listing you in the Big 2s above there are a multitude of other independent or specialised listing services. It is usually worth being listed with these, in order to stamp out your online footprint. Some specialised directories are a source of well targeted visitor traffic to your website or social profiles.
At present we are aware of over 200 UK-relevant citation/listing services that are useful to businesses in Cumbria and the Borders. Most of these services provide a backlink to your own website which aids your backlink profile and can send visitors to your site. However, it is important to understand that these backlinks are not powerful digital authority boosting links. These backlinks simply confirm you as a genuine business in a particular place. For a genuine service area business looking after clients in that locality they are equally effective.
Real Backlink Attraction
Sometimes your business hasn’t been around for long enough to impress the search engine algorithms or attract backlinks from local blogs or the press. We can help you start building relationships with other real website owners and bloggers to encourage them to create a backlink to your website.
There are a range of strategies we can help you develop to create valuable content on your website. With effective outreach, they will help you attract backlinks from other more powerful websites to help you rise up. This is content marketing at its simplest.
Social Media Marketing
Getting your brand out on the most appropriate social media platforms is definitely an important part of online marketing. ClimbHigh SEO doesn’t specifically offer this service as we will refer you to a couple of specialists in this field.
PPC and Paid Social
If you want results quickly then paying to play is an effective route to follow. Google’s Ads and paid ads on social media channels will all contribute to raising your business’ profile, in fact for ecommerce these ads are almost essential. Again this is a service for which we work with a couple of associates who really do understand the intricacies of these services.
The Local Digital Marketing Agency That Puts You On Top
There is very little black magic involved in our approach to marketing your business. Often the acronym “SEO” reminds people of all those spammy emails and cold calls that promise the Earth for peanuts! or as Chris Wilcox is fond of putting it… “the moon on a stick”!
We don’t work like that! SEO has become an out of favour phrase with many in the digital marketing community. at ClimbHigh SEO we use it deliberately and proudly, as it is the foundation of so much that your businesses need, to improve in their digital marketing strategy. Our local digital marketing ideas are straightforward and focussed on what is effective.