T: 01228 318068 M: 07576 893178 hello@climbhighseo.agency

Local SEO Citations Cumbria & Borders

Listings in online business directories, citation sites, review and listing services are still an important basic part of being found online by local customers. This applies to digital marketing for retail premises and professional services. The tactic is also useful for improving the local search results for tradesmen. This is especially effective for those covering a particular service area in the North West or Southern Scotland.

What Is A Local SEO Citation?

Local citation doesn’t sound like a very Cumbrian or Borders’ business phrase! It is simply a technical word for a mention of your business online. The best citations are structured with your business Name, Address, Phone number and website URL as a link to you.

Citations that only contain a brand mention are also useful because Google is always trying to identify brands. They don’t have the same clout as a structured citation unless they appear in a powerful media website.

Some of these local citation websites are poorly known by the business owners we have recommended to use them. Consequently, some of our clients find them difficult to trust at first. However, the results speak for themselves.

All of our clients have improved their visibility and lead generation due to employing this tactic properly. Success is dependant on updating existing, and creating new, listings that contain up to date accurate business information.

Recent surveys of Local SEO experts demonstrate that their importance is slowly decreasing, but citations are still up there! In 2018 Bright Local carried out a very thorough survey.

The Most Important Business Listings To Subscribe To


There are 3 major listings that every local business should be listed in to improve your business’ search engine optimisation.

The Big Three are; Google My Business, Bing Local and Yahoo Local. These connect your business information directly to the major search engines.

Next in importance are the sites that are termed data aggregators. That’s a bit of a misnomer though. These websites act as trusted distributors of data and feed other listing services. In the UK these are Foursquare and Factual.

General Listing Services That Build Trust.

There is a tier of listing services that act as small scale distributors of business data. These are also sensible to include your business in.
The Scoot directory feeds data to high authority business directories in several media websites. These include TouchLocal, The Independent, The Daily Mirror and The Sun.
Central Index is a similar operation which feeds an even wider range of business listings. These are mostly in local focus newspaper titles in the UK.

Ready to boost Your Online Presence?

And if you’re not quite ready to commit to a chat (and we are friendly!) or take the plunge, then take the test and see what your local score is like right now! It’s our intelligent tool for taking a snapshot of your local SEO effectiveness. All it costs is: your business name, your postcode and a working email address so we can get the results to you privately!