by Ray Cassidy | Jun 29, 2019 | Uncategorized
BrownBook is just one of the sites you will visit when you are catching up on your local listings! One of the most important basic processes for winning the visibility wars in local SEO and search marketing is doing a decent, consistent job of your local citations....
by Ray Cassidy | Dec 8, 2016 | Uncategorized
Some Resources to Follow Up The Morning Course. This is aimed at the attendees who were with me at Cumbria Chamber of Commerce’s Growth Hub Offices in Carlisle on December 8th 2016. There is a presentation (of the death by power point type) dreadfully unoriginal but...
by Ray Cassidy | Sep 23, 2016 | Uncategorized
Well thought out link building strategies for gaining influence from other websites are very important to your visibility! If you are in a competitive situation, then it’s especially important to attract links that are set up editorially from within an article, blog...
by Ray Cassidy | Aug 8, 2016 | Uncategorized
What’s Working Now and What’s on the Horizon As a frustrated outdoor type who spends too much time behind his desk, instead of out in the Lakes; I often see local search marketing in 3 distinct flavours. The idea of “what’s working” depends very much...
by Ray Cassidy | Jul 14, 2016 | Uncategorized
What is it that makes 1 website stand out from the crowd; generating leads and paying customers, while another competing company’s website design, simply leaves it mouldering in the doldrums – out of sight and out of mind for the target audience? Is it a budget of...
by Ray Cassidy | Jun 15, 2016 | Uncategorized
Let’s just say, straight out of the trap, that building backlinks with the intention of “manipulating” Google’s search results “offends” the Internet’s moral Gorilla, Google’s terms and conditions! If they find you doing...
by Ray Cassidy | Mar 29, 2016 | Uncategorized
What NOT To Do If You Want Your Business to Be Found Online in Cumbria (or any other place!) Usually I try to push the positive when encouraging business owners to boost their businesses’ visibility online. There are well documented techniques in local search...
by Ray Cassidy | Mar 7, 2016 | Uncategorized
So your local search marketing plan is complete! You’ve followed the advice and made sure that your homepage, service pages and social media posts are tuned in to the kinds of queries your customers seem likely to use. You’ve put “alt text”...
by Ray Cassidy | Sep 24, 2015 | Uncategorized
First Thoughts on David Mihm’s 2015 Round Up of Local Search Ranking Factors. Moz tweeted about 2 hours ago that the long running annual survey of what actually works in the Local SEO marketing world has been published. I had hoped to meet David Mihm down at Brighton...
by Ray Cassidy | Jan 23, 2015 | Uncategorized
When it comes to marketing your business locally online, from Carlisle to Carnforth, or Whitehaven to Wallsend; 2014 turns out to have been a tumultuous year. You need those local buyers and visitors to your area, to be able to find you and suss you out, before they...
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