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What is Google Analytics 4?

What’s all the hype about? What is Google Analytics 4? Since search became a thing, Google’s Universal Analytics has been the standard that most website owners use, to understand user behaviour. Trying to combine the data from desktop and laptop browsing with...

Local SEO for Optometrists in the UK

As an optometrist, digital marketing that creates a strong online presence in your local area, is crucial. Your potential patients are certain to search Google or Bing before they trek into town to visit a practice. To reliably attract new patients and grow your...