Google Business Profile Now Connects to Google Analytics: Here’s Why It Matters to Your Business
If you run a local business, some of your most valuable marketing data has been locked in a separate silo for years. That changed in June 2026, and it’s well worth five minutes of your time to understand why. What’s Actually Changed in GA4? Google creates most of the...
Do We Really Need to Get Our Website Ready for AI Now?
TL;DR Short answer: most small local businesses in our region do not need a full “agent‑ready” rebuild right now – but a few relatively straightforward technical improvements and better basic signals will put you in a good position as AI search rolls out. This post...
Google Business Profile Playbooks Help Your Business Show Up in Local Search
Google has published a series of free, downloadable guides called Google Business Profile Playbooks, designed specifically to help businesses get more from their Google Business Profile (GBP). They sent them out via email to business owners in mid-March, and local SEO...Should You Update Your Business Descriptions on your GBP and Local Citations in 2026?
A recent tip from Darren Shaw of Whitespark suggested something simple but interesting: Update your business descriptions across your local citations. Most businesses wrote those descriptions years ago. Most haven’t touched them since. And many of them are vague,...
How to Schedule Posts on Your Google Business Profile (and Why It Matters This Winter)
Google Business Profiles seem to be in a state of constant flux! In the past fortnight a small but very welcome update to the GBP interface in the UK, is the ability to schedule posts in advance. If you manage your own local marketing, this is one of those helpful...
Local Search Ranking Factors 2026: For Cumbria’s Businesses
A couple of days ago (in November 2025), Darren Shaw who is head honcho at Canadian Local SEO marketing agency, Whitespark, released the 2026 Local Search Ranking Factors survey. It’s a comprehensive analysis of what gets businesses found in searches. Why does...
A Sideways Look at Marketing Strategy for Service Businesses in Cumbria
How to Attract High-Value Local Clients in the Borderlands Region Marketing strategy for service business in Cumbria should be relatively straight forward. Often we make it too complicated… or we don’t do a full strategy, but pick at some of the tactics...The Diversity Update – Nowt to Do With Orange Thing!
Here’s an update that will affect businesses with multiple locations in particular. One of the big American agencies, Sterling Sky, noticed a potentially useful change in the way Google shows Google Business Profiles and organic results on the same page for any...