Citations: Why Business Listings and Brand Mentions Matter Again
Citations: the short versionWhat a citation is: any mention of your business on a website other than your own. It does not need to be a link to count.The two types: Structured citations are business listings carrying your full NAP+W details (Name, Address, Phone,...
Strategies for Creating Unique Content
...That Avoids the "Commodity Content Trap" and Makes Your Business the Obvious Choice Not Got Time For The Whole Article… TL:DR? Has Google’s “traditional” search disappeared? No. Google’s search revenue grew 17% in Q2 2026, and...
What Your Business Knows That AI Doesn’t: Avoiding the Commodity Content Trap
A phrase that has popped up in digital marketing recently is non-commodity content. What the hell’s that, you may be wondering. We explore the idea of commodity in content, inform you about the potential trap that awaits for AI generated content and show how your...
QR Codes and Asking For Reviews: A Subtle but Important Heads Up
Google is finally tightening up how it detects fake or manipulated reviews, which is good news for honest businesses. However, that has created a complication for businesses which have followed Google’s own advice about how to solicit reviews via a QR code link....
Google Business Profile Now Connects to Google Analytics: Here’s Why It Matters to Your Business
If you run a local business, some of your most valuable marketing data has been locked in a separate silo for years. That changed in June 2026, and it’s well worth five minutes of your time to understand why. What’s Actually Changed in GA4? Google creates most of the...
Do We Really Need to Get Our Website Ready for AI Now?
TL;DR Short answer: most small local businesses in our region do not need a full “agent‑ready” rebuild right now – but a few relatively straightforward technical improvements and better basic signals will put you in a good position as AI search rolls out. This post...
Google Business Profile Playbooks Help Your Business Show Up in Local Search
Google has published a series of free, downloadable guides called Google Business Profile Playbooks, designed specifically to help businesses get more from their Google Business Profile (GBP). They sent them out via email to business owners in mid-March, and local SEO...Should You Update Your Business Descriptions on your GBP and Local Citations in 2026?
A recent tip from Darren Shaw of Whitespark suggested something simple but interesting: Update your business descriptions across your local citations. Most businesses wrote those descriptions years ago. Most haven’t touched them since. And many of them are vague,...