Kickstart Your Local SEO Ascent

SEO Case Study

We’ve helped businesses improve visibility, enquiries, and commercial outcomes across a range of sectors.

Here is one example which included increased local visibility for this niche service business, and stronger discovery through Google Maps and organic search.

More case studies can be found here.

Niche: Psychotherapy and Counselling Practice

Problem: Only visible in search results when searched for by brand or individual therapists’ names. Website copy was unfocussed and all the individual services were covered on a single page. Very little social media output due to confidentiality and lack of confidence in “getting caught up in noise”.

Approach: The CLIMB approach was adopted gently.

C – Clarify:

After an initial call for help with Google Business Profile updating and optimisation, the practice’s business manager asked me to look  deeper into the whole website’s structure and authority. Several discussions identified what the practice was trying to achieve and who their target audience would ideally be. There was some reluctance to embrace the full programme that I identified as being necessary,  but the practice owner was persuaded that there was benefit in tackling the most impactful steps first.

L- Learn:

Keyword research was undertaken to identify how their potential clients were likely searching out the services on offer. There were several groups of keywords identified which had the same search intent and over time we filtered the set down to those which generated the results where the practice really needed to be found. Search volumes for this kind of service are surprisingly small so it was important to home in on those that would present the practice to the right searchers.

I – Improve:

A topic map of the next website version was built up based on the picture painted by the search data. Keywords and intent were mapped to those pages.

Topical guidance was produced for the practice owner’s business manager to generate fresh copy for each of the core services. Copy was written, checked by myself and uploaded to the website on multiple new pages.

M – Make Noise:

A large set of additional business citations were added. The business was only listed in 9 of the common directory sites and a couple of professional registers.

An experimental digital PR service was implemented (our Local Brand Authority version) and over the 6 months of the programme visibility in the region increased significantly.

B – Being Accountable:

The practice has been provided with a dashboard to allow them to see the results that I bring and to challenge any claims I make. Discussions with the practice’s business manager revealed that there had been a significant increase in the numbers of phone call enquiries from the surrounding area, compared with previous periods..  Discussions in 2026 will decide what next steps are to be taken.

Comparative snapshots of visibility when first contacted to when the project phase ended.

Psychotherapy visibility improved: generating phone calls

“Psychotherapy Lancashire” Visibility Improvement in 2025

FAQs About SEO Services

What is Search Engine Optimisation (SEO)?

It’s the process, strategies and tactics of improving your website and making noise elsewhere about your brand, so that search engines like Google can understand, rank, and display it for the most relevant and valuable customer searches. SEO improves how easily people find your website when searching online. It combines technical, content, and authority factors to help your business appear when potential customers are actively looking.

How long does SEO take?

Most SEO campaigns show early improvements within 6 – 12 weeks, with significant traction building after the first quarter. However, it would be unprofessional to pretend we can actually predict with certainty how long a project will take to show results as it depends on your particular marketplace.  It depends on how strong your online competitors are, how wide your target audience is spread, your budget for marketing, your brand’s history and reputation online and the demand for your products or services.

Do I need ongoing SEO support?

Yes, is the short answer. Search engine optimisation should be seen as a continuous process. The digital marketing environment doesn’t stand still for long: competitors will invest in getting ahead of you,Google and Bing constantly change their algorithms and AI search options are coming along which makes the environment more complex and is already reducing clicks from search. Regular monitoring, content updates, shouting out on other platforms and link attraction keep you ahead of competitors.